Fast-food chicken restaurant with an international and traveling soul
Role: Lead Art Director
Working at Distrito Agencia
Conceptualisation
Branding
Strategy
Social Media
BRIEF
Two entrepreneurs approached our agency with an exciting project: creating a visual identity for their new fast food restaurant. The Colombian-Spanish couple had traveled the world experiencing different cultures and appreciated the presence of chicken in all cuisines.
They chose "Wings 4 You" as the name. This reflected both their focus on chicken dishes, and the concept of freedom. Their enthusiasm and the project's solid foundation led to a collaborative process with constant communication.
BRAND FOUNDATION
Based on the clients' travel experiences and the multicultural nature of chicken, the visual identity is founded on signage, Universal Constructivism, and tourism iconography. In this way, we highlight the great variety and possibilities that chicken has to be cooked in different ways and to be marinated and accompanied by sauces from around the world.
VISUAL DEVELOPMENT
Following logo exploration, a decision was made to maintain simplicity, basing the identity on distinctive typography with retro elements and an appetizing aesthetic. Complementary icons were developed, featuring a geometric style blending curves and right angles. The design concept includes travel-inspired stickers and a grid system rooted in Constructive Universalism, ensuring consistency across various visual communications.
